Cyber-Sales Calls
The Travel Industry's First & Only Virtual Sales Representative
TravelSalesRep.com, a service of Ocean Crest Creative, was launched in November 2001 at the World Travel Market in London and in December, 4,532 travel agents, mainly located in New England, received the first eSales Call. In the short time since then, the list of subscribed agents has grown to over 50,000 travel retailers. As the industry "buzz" continues, the number of retailers receiving a monthly eSales Call grows.
What Makes
TravelSalesRep.com Different?
TravelSalesRep.com offers a resource that is quite different from any
ever offered before.
It is the next step beyond a transient direct email campaign.
An email blast or on-line fax consolidation service only gives
the travel agent a one-time reason to sell.
eNewsletters offer arbitrary information on random subjects or
suppliers resulting in an inconsistent promotional presentation.
On the other hand, TravelSalesRep.com offers, a true cyber
version of the traditional sales call.
No email blast or newsletter can even come close to comparing to
the content and continuity that the world's first and only web-based
sales representative offers. Here's why:
How The Service Is Presented
For
starters, the way it is framed is unique.
When I was designing the service, I decided that many of the same
things I had done in traditional sales calls for two
decades could be duplicated in a web-based environment.
My philosophy regarding sales calls is not to try to stuff a
lengthy dissertation on every aspect of the product down the agent's
throat in one meeting.
Instead I have found that a small number of
educational/promotional bullet points get much more attention.
I team this with frequent visits, which keep the supplier
offering in front of the face of a busy retailer.
Over time, the travel agent garners a solid working knowledge of
a product that they frequently think of and confidently book.
Easy To Read
The eSales Call and its associated text are also purposely kept brief and are available for review at a time of the travel agents choosing. This dovetails with the multitasking lifestyle that today's agents lead.
Content
Another
important difference is one of content and time.
It is nearly a universal rule that the information a travel
retailer receives from a standard e-mail blast or fax/e-mail
consolidation service is detailing some kind of special, discount or
some fleeting event. With
TravelSalesRep.com, the content is quite different.
While incentives are not overlooked, the main thrust is on
overall, long term product promotion and education.
This on-line sales call endeavors to answer the classic sales
question, "Why should I sell this company and why is it any different
than its competitors/alternatives?"
This approach allows TravelSalesRep.com to draw on the complete
resources of the Internet environment in a manner that an e-mail
notification or even a simple newsletter cannot.
Mirrors A Traditional Sales
Call
TravelSalesRep.com
is just
like the traditional sales calls you are used to only better. 24/7
your cyber-sales rep is there for you with current topics (http://www.travelsalesrep.com/archive.html),
what was covered the last visit or two
(http://www.TravelSalesRep.com/archive.html)
and it even brings humor and personality into
the affiliation by allowing them to get to know their cyber sales
representative a bit better (http://www.TravelSalesRep.com/bill's.html).
It is my sincere hope that you greatly benefit from TravelSalesRep.com and find it to be a true and indispensable resource in aiding you to be a profitable and successful travel professional.
Cheers!
Note to suppliers: To find out about benefiting from TravelSalesRep.com, please click here.
